# Media Buying - 2022

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Ministry of Justice](/buyers/ministry-of-justice/contract-awards)
- Contract winner: Manning Gottlieb OMD, a trading division of OMD Group Ltd
- Award value: £9,900,000
- Tender value: £9,900,000
- Award date: 1 June 2022
- Published: 10 August 2023
- Contract start: 1 June 2022
- Contract end: 31 May 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 0b554551-6780-47f2-aa3b-bbab15a6bf28-670871
- OCID: ocds-b5fd17-00b06e31-24a6-4722-bd02-2244ea13ba9e

## Description

MoJ uses media buying services to support with media buying across multiple priority campaigns, including prison officer recruitment, offender employment and victims\. Media buying services are essential to the delivery of these campaigns\. Cabinet Office requires that departments use a single supplier \(OmniGov\) for provision of media buying services, in order to deliver value for money due to economies of scale\. MoJ currently has a call-off contract with OmniGov, which is expiring on 21 May 2022, when the current Crown Commercial Service agreement \(RM6003\) expires\. The Crown Commercial Service has set up a new media buying agreement \(Lot 1 - RM6123\) to replace the existing one\. OmniGov is once again the sole supplier of media buying services under this agreement\. The Crown Commercial Service advises that departments direct award to OmniGov under this agreement\. This business case seeks approval to go ahead with a direct award with OmniGov\. The new call-off contract needs to be in place by 22 May 2022 in order to ensure we have continuity of service\. A gap in service would mean needing to pause all media across live campaigns, which would have a major impact\.

## Related contract awards

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- [Award of a call off contract under the Prison Education Dynamic Purchasing System for Step into Construction provision for prisoners at HMP Bullingdon](/contracts/ocds-b5fd17-174b255a-427f-483a-8aa0-a5cd18cbbaf7): Ministry of Justice
- [Department for Energy Security and Net Zero - Media Buying Call Off Contract](/contracts/ocds-b5fd17-2332803b-4174-4bae-8989-61b5f5c6b42f): DESNZ
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- [Paid Media - Coast Clever Campaign 2023](/contracts/ocds-b5fd17-d4d1ec59-8dd3-41de-9fc5-9f41d2f4a7b5): MCA - Maritime and Coastguard Agency

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/0b554551-6780-47f2-aa3b-bbab15a6bf28-670871)