# Improving Connections, Permeability and Wayfinding in Waterloo and South Bank - Strategy and Delivery Plan

> A sourced UK public sector contract award published by London Borough of Lambeth.

## Key facts

- Buyer: [London Borough of Lambeth](/buyers/london-borough-of-lambeth/contract-awards)
- Supplier: 5th Studio
- Award value: £77,307
- Award date: 19 December 2024
- Published: 7 January 2025
- Contract start: 19 December 2024
- Contract end: 31 July 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 89dc15f3-5f3d-4587-874b-e5ab73cd67cd-814557
- OCID: ocds-b5fd17-0290cfaa-b748-470c-b326-9e82e63b91f7

## Description

Lambeth Council wishes to procure a multi-disciplinary practice or consortium to deliver an innovative and highly creative wayfinding strategy to improve the experience of thousands of residents, visitors and workers moving through the Waterloo and South Bank area every day\. With a particular focus on onward connections and journeys to and from Waterloo Station, the strategy should show the potential and opportunity to enhance and highlight key existing routes, improving connectivity and permeability across the area, whilst drawing on and celebrating the area's unique character and identity\. As the first commission to follow on from the Waterloo Station Masterplan \(launched March 2024\), the project proposal should give consideration to, and be aligned with, the shared ambition for a reimagined Waterloo Station, and the cultural significance of the Waterloo and South Bank area\. The strategy must be focused on delivery and include a series of design intervention proposals supported by an overarching design framework and a design toolkit\. The work should be informed throughout by an innovative engagement and co-design process\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/89dc15f3-5f3d-4587-874b-e5ab73cd67cd-814557)