# 002350 British Library Audience Map and Segmentation Development Project

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [BIP SOLUTIONS LIMITED](/buyers/bip-solutions-limited/contract-awards)
- Contract winner: More in Common
- Award value: £130,000
- Tender value: £130,000
- Award date: 10 May 2024
- Published: 14 May 2024
- Contract start: 17 May 2024
- Contract end: 16 May 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 3a83884c-8bc4-47fb-94d8-b7e8b21f55c3-750650
- OCID: ocds-b5fd17-04e75fc0-26f7-4dc1-a0fb-f2ef86a2b642

## Description

The British Library is issuing this brief for the development of a new segmentation and audience Map to help inform how it broadens and deepens audience and user engagement\. The audience map will be shared across the British Library to help all departments to have a shared and common approach to how they think about and engage specific audiences\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3a83884c-8bc4-47fb-94d8-b7e8b21f55c3-750650)