Contract award record
Changing the supermarket offer for lamb in the Hauts de France ( Northern region)
Notice details
- Published
- Category
- services
- Buyer region
- West Midlands
- Source
- View official notice
Public buyer and contract winner
Award value£90,000
- AwardedCompleted
- StartCompleted
- EndCompleted
Work description
This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) through butchers training and yearly activations, through Interbev's local office as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb.