# Changing the supermarket offer for lamb in the Hauts de France \( Northern region\)

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Contract winner: Interbev
- Award value: £90,000
- Tender value: £90,000
- Award date: 26 February 2024
- Published: 28 February 2024
- Contract start: 1 April 2024
- Contract end: 30 November 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 5ddb9be2-7137-4c75-ac11-0df1ee31470e-727203
- OCID: ocds-b5fd17-04f9c5c0-af18-48b6-b04a-6c2517ff9097

## Description

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France \( northern region\) through butchers training and yearly activations, through Interbev's local office as well as a local communication agency\. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb\.

## Related contract awards

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- [Workforce Analytical tool](/contracts/ocds-b5fd17-7fa41046-cd22-42e8-9435-f71eab37da3c): Department for Environment , Food & Rural affairs
- [DDTS Platforms Operating Model](/contracts/ocds-b5fd17-7d833cc0-9e66-422e-becd-174de295c26c): Department for Environment, Food & Rural Affairs

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5ddb9be2-7137-4c75-ac11-0df1ee31470e-727203)