# In Market Representation Services - AWARD

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [West Midlands Growth Company Ltd e-Tendering](/buyers/west-midlands-growth-company-ltd-e-tendering/contract-awards)
- Contract winner: Foley & Associates Pty Ltd
- Award value: £120,950
- Tender value: £188,000
- Award date: 11 July 2023
- Published: 11 July 2023
- Contract start: 17 July 2023
- Contract end: 31 March 2025
- Stage: awarded
- Procurement category: services
- Notice ID: f2cf3191-b6c5-4a61-b71c-977ccf12812a-661794
- OCID: ocds-b5fd17-06b07d7d-e4f3-4681-8dd2-5db2860c2b69

## Description

WMGC as the contracting authority is seeking to contract with in-market representation and delivery partner\(s\) for a 20\.5-month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games\. In accordance with the parameters of the programme, in-market partnerships are sought to cover a number of geographical regions\. The aims of this project are: • To generate and facilitate a pipeline of well-qualified FDI \(foreign direct investment\) projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region\. • To support with the delivery of in-market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business & Tourism Programme\. • To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target audiences\. Tenderers can bid for one or multiple lots to cover the principal geographies of Australia and Singapore & Malaysia\. Activities should be geographically targeted to appropriate areas of Australia \(principally states of New South Wales, Queensland and Victoria\) and Singapore & Malaysia \(but consideration will also be given to a supplier's ability to deliver lead generation services in the wider Association of Southeast Asia Nations \(ASEAN\)\) with specific lead generation activity focused on prioritising: • Creative and Tech • Modern Business Services • Data-driven Healthcare • Low Carbon • Future Mobility & Advanced Manufacturing The above are considered priority sectors with opportunities from this geographic market within the budget available\. However, lead generation more reactively can also be considered from other priority and secondary sectors including for example, food technology, education technology, and other digital tech opportunities\. The project will also create or build on any existing FDI pipeline in the designated territory of Australia or Singapore & Malaysia\. Whilst the target geographies and sectoral opportunities outlined above are indicative of where we anticipate suppliers to undertake proactive lead generation efforts, leads \(and successful investment projects sourced reactively outside of these parameters may also be considered against the contract's success criteria\)\. In this programme, West Midlands Growth Company will strategically target potential investment of both small to medium-sized enterprises \(SMEs\) and larger enterprises\.

## Related contract awards

- [Visitor Economy-Public Transport Use Across the West Midlands' Evening Economy - AWARD](/contracts/ocds-b5fd17-f63feae0-870c-4cca-813e-d1d489092725): West Midlands Growth Company Ltd e-Tendering
- [Accessibility & Inclusive Tourism - Educational & Awareness Raising Assets - AWARD](/contracts/ocds-b5fd17-19ddc241-5bde-4cc7-8b5f-7f2a943d70d3): West Midlands Growth Company Ltd e-Tendering
- [Catalytic Placemaking - Integrated Marketing & PR Campaign - AWARD](/contracts/ocds-b5fd17-0d817bd6-56d4-42ce-99e6-86f0a5435315): West Midlands Growth Company Ltd e-Tendering
- [Foreign Direct Lead Generation - Australia](/contracts/ocds-b5fd17-726d0ee9-2aa2-47f5-b7b4-3783ab85c31f): Marketing Birmingham Ltd

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f2cf3191-b6c5-4a61-b71c-977ccf12812a-661794)