# WP1964 GOV\.UK account and personalisation

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Government Digital Service](/buyers/government-digital-service/contract-awards)
- Contract winner: [Hippo Digital Limited](/contract-winners/hippo-digital/public-sector-contract-awards)
- Award value: £835,275
- Tender value: £835,275
- Award date: 22 June 2021
- Published: 30 July 2021
- Contract start: 29 June 2021
- Contract end: 28 December 2021
- Stage: awarded
- Procurement category: services
- Notice ID: aef0a057-54bc-491c-8ec8-bc24c93ee927-456461
- OCID: ocds-b5fd17-06c86aa7-772d-4a39-b6e2-d286698a7929

## Description

Through research, experimentation and prototyping help us to test our assumptions and hypotheses relating to GOV\.UK account and personalisation\. With a particular focus on user experience of bringing together multiple interactions with Government services into one account and the opportunities and challenges of personalising GOV\.UK\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/aef0a057-54bc-491c-8ec8-bc24c93ee927-456461)