West Yorkshire Transport Insights Survey

The West Yorkshire Combined Authority ("Authority") requires an organisation to undertake telephone surveys as part of the Transport Insights Survey. These surveys must be conducted with a representative sample of West Yorkshire residents. Although operation data provides information on various transport modes in West Yorkshire, the Transport Insights Survey is required to understand the impact of the existing transport modes on West Yorkshire residents' travel choices. Understanding and tracking people's perceptions of public transport via the survey will help the authority to better understand and plan for the changes in travel patterns.