# Behavioural Insights Call-Off from RM6004

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: MHRA Buyer Organisation
- Contract winner: [Behavioural Insights Ltd](/contract-winners/behavioural-insights/public-sector-contract-awards)
- Award value: £120,000
- Tender value: £120,000
- Award date: 30 May 2019
- Published: 12 January 2021
- Contract start: 17 September 2019
- Contract end: 17 September 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 243d5c2e-de13-473c-a3eb-0bb3195371e3-405335
- OCID: ocds-b5fd17-07bf773f-abf9-4463-a8a6-16a4b426ab8e

## Description

The Medicines and Healthcare products Regulatory Agency requires expert behavioural insight advice and support on individual call-off projects/campaigns and appraisal of the options available\. The behavioural insight research shall be carried out in accordance with agreed plans and budget\. As appropriate, we shall require the interpretation and analysis of data; presentation and reports on the research carried out, data gathered and what this means for campaign plans; and over time, an overview of the data gathered and the emerging key themes and messages the Agency needs to be aware of\. We want to use the latest approaches and methodology so that we maintain the robustness and credibility of our award-winning campaigns and communications\. Call-Off Contract from CCS Framework Agreement RM6004\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/243d5c2e-de13-473c-a3eb-0bb3195371e3-405335)