# Retail Puchase Data

> A sourced UK public sector contract award published by DEPARTMENT FOR ENVIRONMENT, FOOD &amp; RURAL AFFAIRS.

## Key facts

- Buyer: [DEPARTMENT FOR ENVIRONMENT, FOOD &amp; RURAL AFFAIRS](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Supplier: [Kantar Worldpanel](/suppliers/kantar-worldpanel/public-sector-contract-awards)
- Award value: £2,200,000
- Tender value: £1,500,000
- Award date: 28 October 2016
- Published: 20 April 2018
- Contract start: 8 November 2016
- Contract end: 6 November 2020
- Stage: awarded
- Procurement category: services
- Notice ID: 32e9b29d-569a-4133-a40d-087e56b91d75-212082
- OCID: ocds-b5fd17-0800a3ef-adca-11e6-9901-0019b9f3037b

## Description

The scope of the procurement is to cover 'Retail Consumer Purchase' covering \(but not restricted to\) the following areas: 1\. Top line data for all food and drink sectors of the market at a total market and retailer level 2\. Detailed data for all products that compete with meat at the meal occasion, to a product type and meat or poultry cut and species level\. 3\. Detailed data on fresh meat, beef, veal, lamb, pork, bacon, sausages, sliced cooked and continental meats by product, grouped by similar product type at total market and individual retailer level\. 4\. Top line data by type and species for all other meats \(rabbit, game etc\) at a total market and retailer level\. 5\. Detailed data on milk, butter, yogurts, margarine, cheese by total market and retailer 6\. Detailed data on fresh potato products including crips etc\. by total market and retailer\. 7\. Top line data on all potato products including crisps etc\. by total market and retailer\. 8\. Additional food and drink product areas should be available\. A full range of measures will be required including but not limited to: • Volume/value • Household penetration • Frequency of purchase • Average price • Weight of purchase • Promotional detail, type of promotion volume and value of products sold on or off promotion • Capability for a full range of demographic breakdown • Data by Geographic region • Special analysis • ‘Country of Origin’ data Time Periods • A minimum of 13 four-weekly time periods per year and composites thereof • Facility for further breakdown of time periods From time to time AHDB has commissioned work to obtain views from consumers based on known retail behaviour through purchase panels rather than claimed behaviour\. This work is often undertaken to understand a change in behaviour by understanding consumer mind-sets, to pin point influencing factors\. AHDB wish to obtain a costing structure and outline from agencies on how they would have the ability to ask questions based on known retail behaviour\. Exact requirements for 2017/18 are not know at this stage, but like the campaign evaluation elements, AHDB wish to gain an understanding of how agencies would approach this, providing examples and a costing structure in the tender document\. This is not a regular occurrence for AHDB, with about 4 panels taking place over the past 3 years\. Additional information: THIS CONTRACT HAS NOW BEEN AWARDED Suppliers Instructions How to Express Interest in this Tender~: 1\. Register your company on the eSourcing portal \(this is only required once\) - Browse to the eSourcing Portal: https://defra\.bravosolution\.co\.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password \(please keep this secure\) 2\. Express an Interest in the tender - Login to the portal with the username/password - Click the 'PQQs / ITTs Open To All Suppliers' link\. \(These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier\) - Click on the relevant PQQ/ ITT to access the content\. - Click the 'Express Interest' button at the top of the page\. - This will move the PQQ /ITT into your 'My PQQs/ My ITTs' page\. \(This is a secure area reserved for your projects only\) -You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ ITT Details' box 3\. Responding to the tender - Click 'My Response' under 'PQQ/ ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' \(please give a reason if declining\) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online and offline actions for you to perform \(there is detailed online help available\) You must then submit your reply using the 'Submit Response' button at the top of the page\. If you require any further assistance please consult the online help, or contact the eTendering help desk\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/32e9b29d-569a-4133-a40d-087e56b91d75-212082)
