# Qualitative exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [OFCOM](/buyers/ofcom/contract-awards)
- Contract winner: Magenta Research Ltd
- Award value: £85,536
- Tender value: £85,536
- Award date: 21 October 2026
- Published: 6 November 2026
- Contract start: 5 November 2026
- Contract end: 30 April 2027
- Stage: awarded
- Procurement category: services
- Notice ID: 779081a4-c909-421f-8695-aa6702b34972-920762
- OCID: ocds-b5fd17-0952d54d-a227-4b7d-8393-b45cb0da1d56

## Description

Delivery of a qualitative research project on the exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours\.

## Related contract awards

- [Professional perspectives on AI Companionship among children and young adults](/contracts/ocds-b5fd17-6630f329-da88-440a-add3-7269bc6be296): OFCOM
- [Customer Relationship Management System Licenses](/contracts/ocds-b5fd17-04537e2c-db31-415f-b507-e4ba9d05c801): OFCOM
- [Learning Management Platform \(LXP\)](/contracts/ocds-b5fd17-2531cf6d-c3cd-4f70-89b7-75f354a772db): OFCOM
- [nderstanding and exploring potential mitigations against the user journey of fraud](/contracts/ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30): OFCOM
- [Future Consumers](/contracts/ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5): OFCOM

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/779081a4-c909-421f-8695-aa6702b34972-920762)