# Behavioural Change Assessment for the Environment Baselining Pilot

> A sourced UK public sector contract award published by AHDB.

## Key facts

- Buyer: [AHDB](/buyers/ahdb/contract-awards)
- Published: 10 February 2025
- Contract start: 23 June 2025
- Contract end: 31 March 2030
- Stage: open_tender
- Procurement category: services
- Notice ID: 24b95473-a921-427b-98aa-3cffe62cf2fa-824925
- OCID: ocds-b5fd17-0a4a9e8b-f60c-4650-813a-68ca0d9b2f35

## Description

AHDB requires one supplier to assess the extent to which data, knowledge and other factors can drive behaviour change on farms for its Environment Baselining Pilot\. AHDB are seeking a supplier who has a track record of delivering behaviour change assessments/evaluations within the agriculture sector, primarily for the four levy sectors supported by AHDB/QMS namely, Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork\. There will be 3 main areas of consideration within the scope of this tender: • Understanding what drives farm management practice choices on farm\. • Understanding of the drivers/motivation \(together with challenges and barriers\) for change • Measuring change - what are the actions that the 170 farmers intend to implement, and which ones are actioned, together with their impact\. AHDB requires a supplier who can develop and implement an evaluation/assessment framework for the Environment Baselining Pilot\. Closing date is by 12 noon on 27 March 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family\.force\.com/s/Welcome\. This is AHDB's e-Sourcing portal\.

## Related contract awards

- [2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot](/contracts/ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea) — AHDB
- [2024-715 Soil sampling & analysis for the Environmental Baselining Pilot](/contracts/ocds-b5fd17-26acc276-9811-4eb5-be8b-5309d430374e) — AHDB
- [2025-760 Strategic PR partner services requirement for AHDB](/contracts/ocds-b5fd17-1c98ed24-2be0-4858-874a-18890c842050) — AHDB
- [2023-686 LIDAR Digital Topographic Scanning of Farms in GB](/contracts/ocds-b5fd17-3a5931b7-5ea7-4fba-98d9-51358b60d896) — AHDB
- [CA18374 - Kirklees College - Vending Machines](/contracts/ocds-b5fd17-d2435ff5-f177-48b2-a030-685e87285f36) — Kirklees College
- [RA360101 - CONSTRUCTION OF NEW OFFICE SPACE](/contracts/ocds-b5fd17-c8b011dd-bfaf-4a3b-8cef-51a5e5dc1190) — Betsi Cadwaladr University Health Board
- [RA360100 - PHW WINTER GRITTING](/contracts/ocds-b5fd17-5cf6b5bb-63d4-4984-b046-81114d0ac2fa) — Betsi Cadwaladr University Health Board
- [RA360097 - Floor Power & Data Cabling](/contracts/ocds-b5fd17-373366e5-2dbf-42f9-a6ef-ade0c52450a3) — Betsi Cadwaladr University Health Board
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-72db28b1-c882-4e40-8470-acd916a51a98) — East Sussex County Council
- [QLT354 2026-08-26 \(0900\) Leiston - Roman Hill Primary School, Lowestoft \(4 seats and a PA\) - AWARD](/contracts/ocds-b5fd17-3418d9ed-524a-41de-8487-25e33a827cf8) — Suffolk County Council Passenger Transport
- [QBR087 2026-08-26 \(0900\) Lowestoft / Worlingham - The Woodview Project, Worlingham \(6 seats and a PA\) - AWARD](/contracts/ocds-b5fd17-75a81455-cf68-41f3-8b47-ece5ddb308f0) — Suffolk County Council Passenger Transport
- [QOC940 2026-08-25 \(0900\) Lowestoft - Ness Point School, Gt Yarmouth \(4 seats\) - AWARD](/contracts/ocds-b5fd17-4dc15fef-5535-4fdf-b910-40ae6110e71d) — Suffolk County Council Passenger Transport

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/24b95473-a921-427b-98aa-3cffe62cf2fa-824925)