(NU/1790) Student engagement platform

We are seeking to appoint a appoint a supplier to provide a license to use a platform to support with our marketing automation and CRM integration efforts, which will support student engagement in regards to lead generation, event management, SMS communications, as well as the potential introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop. The platform specifically is required to have ability to: 1) Lead generation 2) Event management 3) SMS Functionality 4) Integration 5) Governance and user permissions/levels 6) Technical and strategical support 7) Host and maintain Newcastle University's contact databases, 8) GDPR requirements