# Media Planning, buying and attribution

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Post Office Limited](/buyers/post-office-limited/contract-awards)
- Contract winner: Carat Ltd
- Award value: £12,500,000
- Tender value: £65,000,000
- Award date: 31 August 2021
- Published: 2 February 2022
- Contract start: 31 August 2021
- Contract end: 30 August 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 6b60b418-4985-4695-a505-698346c56811-506516
- OCID: ocds-b5fd17-0c080c25-11ad-4d01-8992-b2da1d8add70

## Description

Contract award - Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools \(including reporting tools\)\. The channels currently include AV \(Audio Visual such as TV\), Radio, OOH \(Out of Home\), Print, Digital, Social, PPC, and Influencer and Media Partnerships\. Attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics\. The models will support marketing planning and campaign optimisation improving overall marketing performance to drive greater efficiencies and return on investment Additional information: The contract is for 2 years but has the option to be extended for up to 3 one year periods, therefore total potential contract end date is 2026

## Related contract awards

- [Post Office Local Listings Service](/contracts/ocds-b5fd17-78e19d26-2bf9-4068-b5fe-6f1b3650ddfa): Post Office Limited
- [Search Monitoring Tool](/contracts/ocds-b5fd17-c9fac111-61d2-4367-8a5c-4730a73d774e): Post Office Limited
- [Digital Capabilities Framework Call-Off](/contracts/ocds-b5fd17-fe0e27ac-8001-4295-980c-3b292bfd6b0e): Post Office Limited
- [CARTEL LEAD GENERATION - MEDIA BUYING](/contracts/ocds-b5fd17-b0ae7ed0-ca39-4db7-972d-a19e3e122363): COMPETITION AND MARKETS AUTHORITY
- [Provision of Media Buying - VED evasion campaign 2017](/contracts/ocds-b5fd17-b91ae2e5-655b-49f5-b6fc-94c287e413b7): D V L A
- [Media Buying](/contracts/ocds-b5fd17-d6026de1-d37a-468c-8247-ba4ae7ba1770): The Department For Culture Media & Sport

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/6b60b418-4985-4695-a505-698346c56811-506516)