# \(NU/1589-33\) Agency Support to undertake a segmentation research project for Widening Participation student groups

> A sourced UK public sector contract award published by Newcastle University.

## Key facts

- Buyer: [Newcastle University](/buyers/newcastle-university/contract-awards)
- Supplier: [Crunch DMC Ltd](/suppliers/crunch-dmc/public-sector-contract-awards)
- Award value: £28,260
- Tender value: £29,000
- Award date: 26 July 2021
- Published: 30 July 2021
- Contract start: 28 July 2021
- Contract end: 9 September 2021
- Stage: awarded
- Procurement category: services
- Notice ID: 6d5a51dd-f695-4a00-ac16-9587000b3af6-456155
- OCID: ocds-b5fd17-0d9bc7aa-00de-4c5e-8669-3b0ee2e73361

## Description

Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students\. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry \(messages, themes and channels\) - communications post-entry \(messages, themes and channels\) - support throughout their degree - campaign messaging and adaptability per audience\. Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students \(defined at POLAR 4 Quintile\) - White Working-Class Males \(WWCM\) - Black, Asian and minority ethnic students \(BAME\) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1\. Low Participation Neighbour students 2\. Black, Asian and minority ethnic students \(BAME\) 3\. Care Leavers \(sample size is small here and we me take a partnership approach to increase the sample size\) n

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/6d5a51dd-f695-4a00-ac16-9587000b3af6-456155)