# DRCF Gen-AI Consumer Research

> A sourced UK public sector contract award published by OFCOM.

## Key facts

- Buyer: [OFCOM](/buyers/ofcom/contract-awards)
- Supplier: [Thinks Insight and Strategy \(Britain Thinks\) Limited](/suppliers/thinks-insight-and-strategy-britain-thinks/public-sector-contract-awards)
- Award value: £77,700
- Tender value: £77,700
- Award date: 18 November 2024
- Published: 19 December 2024
- Contract start: 27 November 2024
- Contract end: 30 April 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 7e340960-c5cb-47a0-99f0-18f319eb685c-812497
- OCID: ocds-b5fd17-0e660d32-7956-4c80-8e82-102d8dc42024

## Description

This contract award notice is for research services to increase the understanding of consumer awareness, perceptions of risks and benefits, current and future usage of Gen-AI\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/7e340960-c5cb-47a0-99f0-18f319eb685c-812497)