# Digital Advertising: Suicide Prevention and Mental Health Support

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Liverpool City Council](/buyers/liverpool-city-council/contract-awards)
- Contract winner: Always Be Content
- Award value: £39,500
- Tender value: £39,500
- Award date: 20 October 2021
- Published: 20 October 2021
- Contract start: 25 October 2021
- Contract end: 31 May 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 7e6e600d-fe1a-4911-a102-9966ffbb6e19-478403
- OCID: ocds-b5fd17-0edfd7bc-9c81-48af-9904-52dfebd04517

## Description

Liverpool City Council are currently developing two behaviour change initiatives to raise awareness of the support available for mental health concerns including suicide prevention\. The two initiatives are: 1 Suicide Prevention: Targeted at people who are concerned about someone who may be contemplating suicide\. The campaign raised awareness of signs to look out for, how to approach someone & what to say and services available to help\. 2 Mental wellbeing support: Targeted at all ages, the campaign raises awareness of the range of services available based on the level of support needed\. The overarching strategy with both campaigns is to engage with adults 16\+ to raise awareness, educate and motivate action\. This is an exciting opportunity for an agency to be involved in the delivery of these two innovative campaigns\. We are looking to appoint an agency with strong targeting and optimisation skills to deliver a digital advertising plan for the two campaigns\. Additional information: Please do not contact officers directly - use the messaging function on ProContract portal

## Related contract awards

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- [Creative Agency Support Services](/contracts/ocds-b5fd17-95851346-433b-456c-93d4-f8d443f01730): University of Bath
- [Creative Brief - Whole Population Approach to Mental Wellbeing](/contracts/ocds-b5fd17-a98df601-40a8-460e-ac3e-97023b08f766): Liverpool City Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/7e6e600d-fe1a-4911-a102-9966ffbb6e19-478403)