# Google Adwords, Search, Display and Re-targeting ads

> A sourced UK public sector contract award published by University of Bedfordshire.

## Key facts

- Buyer: [University of Bedfordshire](/buyers/university-of-bedfordshire/contract-awards)
- Supplier: [GOOGLE IRELAND LIMITED](/suppliers/google-ireland/public-sector-contract-awards)
- Award value: £101,000
- Tender value: £101,000
- Award date: 9 September 2024
- Published: 9 September 2024
- Contract start: 1 October 2024
- Contract end: 31 July 2025
- Stage: awarded
- Procurement category: services
- Notice ID: af8ce590-cc99-49a5-abeb-b45e24eb18ed-783904
- OCID: ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515

## Description

Google has a virtual monopoly of the search market, other providers would not deliver the volumes needed for student recruitment\. Advertising with Google has proven to be, ref University statistics, the best source of advertising for the Annual Campaign, delivering the greatest volumes of website traffic and ultimately applications

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/af8ce590-cc99-49a5-abeb-b45e24eb18ed-783904)