# Two-year with a 1y plus 1y extension Defined Term Agreement Campaign Solution Campaign Tracking

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [H M Revenue & Customs](/buyers/h-m-revenue-customs/contract-awards)
- Contract winner: [YOUGOV PLC](/contract-winners/yougov/public-sector-contract-awards)
- Award value: £800,000
- Tender value: £800,000
- Award date: 4 November 2022
- Published: 17 January 2023
- Contract start: 7 November 2022
- Contract end: 6 November 2024
- Stage: awarded
- Procurement category: services
- Notice ID: cb814d1e-7a77-4c2a-a5df-aa64e5597017-605800
- OCID: ocds-b5fd17-0fb7bb23-1426-4ea6-a8b8-efc0718a310e

## Description

We require a research agency to measure the impact of HMRC paid advertising, through campaign tracking\. This would include awareness of the campaigns, message take out and action taken/behaviour changed as a result of the advertising\. This research is critical in evaluating the advertising's effectiveness in meeting set HMRC objectives and outcomes as well as efficiencey in terms of value for money and return on investment\.

## Related contract awards

- [Queensway House, East Kilbride - Multi Works Project - Main Works Contract](/contracts/ocds-b5fd17-702c4123-723f-4b50-ba2b-9f1b4ed85ca4): H M REVENUE & CUSTOMS
- [Payments Tracing](/contracts/ocds-b5fd17-0a68b758-e05c-4252-9cde-f8bb31a14c22): H M REVENUE & CUSTOMS
- [R&RM Identity Fraud Prevention and FPC Delivery Support](/contracts/ocds-b5fd17-5634b244-4dd0-4c9e-8898-cef8b30191ee): H M REVENUE & CUSTOMS
- [Access to Financial Products](/contracts/ocds-b5fd17-57476131-0136-44d3-ae08-d2814d6dc493): FCA
- [Lived Experiences of Adequacy in Retirement](/contracts/ocds-b5fd17-a51e24b8-6b55-458e-81f2-c7827a18b340): Department for Work and Pensions
- [Insight DDC Polling](/contracts/ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878): MINISTRY OF DEFENCE

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/cb814d1e-7a77-4c2a-a5df-aa64e5597017-605800)