UK SBS CR18145 Business Basics Messaging Trials Insight Partner

BEIS had a requirement for work to identify which methods and messengers of communications are most effective at encouraging SMEs to adopt productivity enhancing basic technology and management practices through collaborating with partners. The objectives of this work are to test:

• A variety of behaviourally informed messages/interventions • Mode of communication with SMEs (e.g. letters vs emails) • The impact of the Messenger - Government departments, local public sector (e.g. Growth Hubs, LEPs), Business Organisations • Optimal timings for sending messages - end of the financial year, around key sectoral news • Establishing whether it is possible to target less productive firms and what is most effective at targeting less productive firms • Whether the recipient of the message affects the response and whether different recipients respond differently to different messages • Support of wider objectives

This requirement was advertised on the CCS RM6004 Behavioural Insights Framework