# 2023-657 AHDB PR and Marketing services for Asia

> A sourced UK public sector contract award published by AHDB.

## Key facts

- Buyer: [AHDB](/buyers/ahdb/contract-awards)
- Supplier: SOPEXA JAPON K\.K\.
- Award value: £2,000,000
- Tender value: £2,000,000
- Award date: 13 May 2024
- Published: 28 August 2024
- Contract start: 1 June 2024
- Contract end: 31 May 2028
- Stage: awarded
- Procurement category: services
- Notice ID: cfb6996e-10b8-4718-8372-793a00d8d4ed-780714
- OCID: ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb

## Description

Awarded contract - AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB \(principally covering beef, lamb and pork, but also dairy products to a lesser extent\) across Asia\. The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia\. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided\. The Contract is expected to commence on 3rd June 2024\. The initial Contract duration is for 2 years with the option to extend \(1\+1\) via single fixed terms\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/cfb6996e-10b8-4718-8372-793a00d8d4ed-780714)