# IT087 - CRM Solution for Marketing

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [Birmingham City University](/buyers/birmingham-city-university/contract-awards)
- Tender value: £1
- Published: 16 March 2021
- Planned start: 1 July 2021
- Planned end: 30 June 2026
- Stage: open_tender
- Procurement category: services
- Notice ID: 38061ba7-d4e1-4fdb-af23-f9e47f02789b-420330
- OCID: ocds-b5fd17-11495c9f-a45f-4c08-afff-d5454d8542c5

## Description

Birmingham City University \(BCU\) uses a customer relationship management \(CRM\) system to communicate with prospective students, regularly sending content and information to those for whom it has contact details\. This tender process aims to secure a new and more sophisticated system, which will significantly extend our current capacity to communicate with, and nurture the interest of, prospective students of all kinds - early enquirers, registrants and attendees of open days, as well as applicants\. The system would be applicable to Home, International, UG and PG \(including PGR\) markets\.

## Related contract awards

- [Occupational Health Services for University Students](/contracts/ocds-b5fd17-97eb1fe1-8943-4995-bfdb-9ac16ec2d77a): Birmingham City University
- [FM223 Biomass Fuel](/contracts/ocds-b5fd17-d0407624-826f-4a71-8dea-31317a2cc1e0): Birmingham City University
- [GB-Birmingham: PS086B - Dyslexia Assesment](/contracts/ocds-b5fd17-0229287a-c855-4fa3-bc20-f3eda166364a): Birmingham City University

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/38061ba7-d4e1-4fdb-af23-f9e47f02789b-420330)