# BTA823 European Airline Partnership

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Tender value: £1,500,000
- Published: 24 July 2017
- Planned start: 1 August 2017
- Planned end: 31 July 2020
- Stage: open_tender
- Procurement category: services
- Notice ID: e1cca5fa-41d8-4f96-938f-d8d21bdf1070-161637
- OCID: ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67

## Description

VisitBritain is seeking a European airline partner to work with during 2017/18 to grow the inbound tourism market to Britain through an integrated partnership approach from key European markets \(for example France, Germany, Spain, Italy & Netherlands\)\. Working with major Gateways we will use data and insight to inform our partnership activity to drive incremental visits to Britain in line with VisitBritain and partner strategies\.The activity will encompass many areas including research and insights, route development, welcome to Britain, product development & distribution, content collaboration and marketing campaigns which will impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy\. The partner should have an extensive network to Britain in the key markets and demonstrate how they will utilise owned, earned and paid channels to reach target customers\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e1cca5fa-41d8-4f96-938f-d8d21bdf1070-161637)