# Business Events Development and Marketing - CANCELLED

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [West Midlands Growth Company Ltd e-Tendering](/buyers/west-midlands-growth-company-ltd-e-tendering/contract-awards)
- Published: 14 May 2024
- Planned start: 10 June 2024
- Planned end: 31 March 2025
- Stage: open_tender
- Procurement category: services
- Notice ID: 6c8f8820-5005-4c18-bed6-ea5c3bb7742b-750982
- OCID: ocds-b5fd17-1268f915-1ed1-48db-872e-248a5a2f83d9

## Description

The West Midlands Growth Company \(WMGC\) has a requirement to establish an agreement with up to three suppliers to provide specialist marketing and lead generation support for the requirements included in the scope of this tender process\. With strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years\. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region: The strategic objectives for the visitor economy through the Global West Midlands programme are to: Enhance the profile & reputation of the region Create & sustain vibrant destinations The appointed supplier\(s\) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and lead generation for the West Midlands Business Tourism \(MICE\) sector which will result in increased awareness of the region's diverse offer, venues and destinations, increasing positive sentiment towards the region, and ultimately the consideration to host an event\. Additional information: Is a Recurrent Procurement Type? : No

## Related contract awards

- [Visitor Economy-Public Transport Use Across the West Midlands' Evening Economy - AWARD](/contracts/ocds-b5fd17-f63feae0-870c-4cca-813e-d1d489092725): West Midlands Growth Company Ltd e-Tendering
- [Accessibility & Inclusive Tourism - Educational & Awareness Raising Assets - AWARD](/contracts/ocds-b5fd17-19ddc241-5bde-4cc7-8b5f-7f2a943d70d3): West Midlands Growth Company Ltd e-Tendering
- [Catalytic Placemaking - Integrated Marketing & PR Campaign - AWARD](/contracts/ocds-b5fd17-0d817bd6-56d4-42ce-99e6-86f0a5435315): West Midlands Growth Company Ltd e-Tendering

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/6c8f8820-5005-4c18-bed6-ea5c3bb7742b-750982)