# Behavioural Change Marketing Trial

> A sourced UK public sector contract award published by Yorkshire and Humber Police Procurement \(Y&HPP\).

## Key facts

- Buyer: Yorkshire and Humber Police Procurement \(Y&HPP\)
- Supplier: Digital Deli Ltd
- Award value: £74,500
- Tender value: £74,500
- Award date: 9 August 2024
- Published: 14 August 2024
- Contract start: 9 August 2024
- Contract end: 31 March 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 7c7028ec-f6d9-4c1a-ac53-62891a89d2b1-777413
- OCID: ocds-b5fd17-13fa5f7c-564a-408b-b840-8955e1dc9c2f

## Description

WYP have developed hotspot policing, using creative and behavioural nudge messaging assets that are delivered into hotspots alongside patrols\. The requirement is for the set up of social media infrastructure, campaign strategy and campaign management for Project Spotlight\. A contract has been awarded for servicing this project until 31st March 2025\. The cost of the actual service is £29\.500 with the remaining £45,000 being the estimated value of the social media campaign\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/7c7028ec-f6d9-4c1a-ac53-62891a89d2b1-777413)