# Internal Audience Segmentation Data

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [MINISTRY OF DEFENCE](/buyers/ministry-of-defence/contract-awards)
- Contract winner: British Forces Broadcasting Service
- Award value: £93,500
- Tender value: £93,500
- Award date: 13 April 2023
- Published: 14 April 2023
- Contract start: 14 April 2023
- Contract end: 13 April 2024
- Stage: awarded
- Procurement category: services
- Notice ID: db921d89-d809-46cd-b5e1-be4e8d1810dd-635535
- OCID: ocds-b5fd17-1557b1b5-c622-459b-b38e-4d3b8a465edb

## Description

The customer had a need to create a clear audience segmentation report that can be used for all campaigns and communications created\. The services provided will help the customer understand their Audiences and identify how serving personnel receive their communications\. This has a wider purpose as internal communications is to inform and engage employees in a way that motivates staff to maximise their performance and deliver the business strategy most effectively\.

## Related contract awards

- [Dynatrace Licence & Support Renewal 26-27](/contracts/ocds-b5fd17-e5126342-2f9f-45d2-b572-352f9478c3e4): Ministry of Defence
- [715891473-Provision of Ambient Noise Prediction System](/contracts/ocds-b5fd17-bf570d97-ddbf-4d9b-991c-ae30a8821dbd): Ministry of Defence
- [AWARDED CONTRACT - 715979485 - Gartner Executive Program Guided Team Services - Team Leader and Advisor Member Licences](/contracts/ocds-b5fd17-3b2c3228-6744-4a0d-b817-d70d9b8303b3): Ministry of Defence

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/db921d89-d809-46cd-b5e1-be4e8d1810dd-635535)