# GB-London: VB 690 -Survey Management

> A sourced UK public sector contract award published by VisitBritain.

## Key facts

- Buyer: [VisitBritain](/buyers/visitbritain/contract-awards)
- Supplier: Arkenford Ltd
- Award value: £24,605
- Tender value: £24,605
- Award date: 29 March 2016
- Published: 18 November 2016
- Contract start: 1 April 2016
- Contract end: 30 March 2018
- Stage: awarded
- Procurement category: services
- Notice ID: 8196d7be-2f0c-40e6-bb76-032492132ef9-107164
- OCID: ocds-b5fd17-15c138a5-adca-11e6-9901-0019b9f3037b

## Description

It is vital for VisitBritain to be able to assess the impact of our marketing activity in terms of return on investment i\.e\. the number of visitor nights and amount of additional spending generated by overseas visitors\. To achieve this, VisitBritain sends out online surveys to consumer contacts, collected from multiple sources\. Since March 2015, we have sent out over 100 surveys to evaluate the impact of VisitBritain’s assets and partner activity\. It is therefore necessary to commission a centrally managed ‘field and tab’ project for the evaluation of our assets as well as our partner activity as stated above\. In other words, an external supplier will carry out the evaluation from programming of online evaluation questionnaires through to delivery of raw data and data tables, with questionnaire design and subsequent analysis carried out by VisitBritain\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/8196d7be-2f0c-40e6-bb76-032492132ef9-107164)