# Development of UK Global Screen Fund International Brand Strategy

> A sourced UK public sector contract award published by BFI.

## Key facts

- Buyer: [BFI](/buyers/bfi/contract-awards)
- Published: 11 March 2021
- Contract start: 23 March 2021
- Contract end: 14 June 2021
- Stage: open_tender
- Procurement category: services
- Notice ID: f54fb415-8c72-4d8b-a8d9-e237c1ffc605-419514
- OCID: ocds-b5fd17-175b60c9-1aac-4fec-baa9-346874d994e4

## Description

The BFI is seeking to commission an agency to undertake the development of an international brand strategy to promote UK screen content to audiences around the world\. The successful agency will work with the BFI to develop a compelling brand proposition and strategy which engages global audiences with a powerful, fresh vision for UK independent screen content and communicates the quality and value of the UK screen sector\. The new brand strategy will be the first step of a major promotional campaign to reposition, showcase and promote UK screen content, including independent film, TV, games and talent, both in front of and behind the camera\. Additional information: To take part in this tender, please visit our website, at https://in-tendhost\.co\.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents\. Please note expressions of interest will only be accepted via the portal\. Is a Recurrent Procurement Type? : No

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f54fb415-8c72-4d8b-a8d9-e237c1ffc605-419514)