# GB-London: VB783 Luxury Tourism Consumer Research

> A sourced UK public sector contract award published by VisitBritain.

## Key facts

- Buyer: [VisitBritain](/buyers/visitbritain/contract-awards)
- Supplier: Kantar Millward Brown UK Limited
- Award value: £40,000
- Tender value: £40,000
- Award date: 9 March 2017
- Published: 10 March 2017
- Contract start: 10 March 2017
- Contract end: 6 March 2018
- Stage: awarded
- Procurement category: services
- Notice ID: 6b190e8f-2b45-46e0-98df-685984638575-134876
- OCID: ocds-b5fd17-1827e9ff-508e-4d2b-b9e1-8bf8b9ebe951

## Description

The luxury tourism market is an important sector for some of Britain's key inbound visitor markets, and one that we would like to grow, but we do not currently have a lot of insight available on these visitors\. We would like to better understand current and potential luxury tourists to the UK and what Britain could and should offer to the luxury travellers\. Ultimately we need to understand how VisitBritain should reach this audience and how to market to them to drive additional tourist visits and spending\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/6b190e8f-2b45-46e0-98df-685984638575-134876)