# Through the Line Strategic Thinking, Creative Development and Production Services Agency

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Transport for London](/buyers/transport-for-london/contract-awards)
- Contract winner: VCCP Group LLP\.
- Award value: £17,600,000
- Tender value: £17,600,000
- Award date: 1 May 2021
- Published: 30 July 2021
- Contract start: 2 May 2021
- Contract end: 30 April 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 93a21d2f-7514-4ca0-9de3-9ed4ce1f3bfb-456117
- OCID: ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16

## Description

The contract is for a best-in-class through the line Creative Agency that will work together with TfL's selected above the line Media Agency to deliver media neutral integrated behaviour change marketing communications,strategic planning and implementation\.

## Related contract awards

- [GLA82818 Tax and Governance Review Services](/contracts/ocds-b5fd17-d6a1d6db-94e5-486d-b5df-cd92c3fd7064): TRANSPORT FOR LONDON
- [Electricity supply for the GLA Estate](/contracts/ocds-b5fd17-06e8e3f1-3bfc-47c7-885e-3bcdfc714735): TRANSPORT FOR LONDON
- [ENG Task 435b - A13 Handback Services](/contracts/ocds-b5fd17-de6a749c-e049-4ad2-a014-351c6cc55ca8): TRANSPORT FOR LONDON
- [Further Education Teacher Recruitment - Lead Creative and Strategic Agency - con\_27826](/contracts/ocds-b5fd17-f3ee5f30-05d6-4cab-9741-69c5039ffcc1): Department for Education
- [RBGKEW/854 Brand Campaign - Royal Botanic Gardens, Kew](/contracts/ocds-b5fd17-2c2517f1-02e3-4e90-a24a-b8790dff52b1): ROYAL BOTANIC GARDENS, KEW
- [Provision of Advertising Services](/contracts/ocds-b5fd17-8e5700fe-b5e6-4a3c-99c6-d1d27535ff73): UNIVERSITY OF SOUTHAMPTON

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/93a21d2f-7514-4ca0-9de3-9ed4ce1f3bfb-456117)