Consumer Confidenc Research

Description

Stage one - The delivery of a research project to understand London consumer sentiment, intent, motivations, drivers and barriers towards London. Achieved through 2000 online quantitative interviews with Londoners. Scope includes questionnaire development, fieldwork through to analysis, interpretation and presentation of the results. Stage two - Tracking sentiment. A follow on from stage one with 1,500 online interviews with Londoners to identify if sentiment has changed. We have costed for two waves. Scope includes questionnaire development, fieldwork through to analysis, interpretation and presentation of the results. Stage three: Campaign evaluation to measure the effectiveness and impact of the campaign using the approved L&P evaluation tracking methodology. Online interviews with Londoners aged 25-44, natural fall out of the segments thought the 2000 interviews.

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