Open Contract for Undergraduate 2020 campaign - AWARD

,Bournemouth University (BU) is seeking formal tendered offers for the appointment of an agency to support Bournemouth University's Undergraduate (UG) student recruitment efforts for September 2020 entry.

Bournemouth University (BU) is seeking formal tendered offers for the appointment of an agency to support Bournemouth University's Undergraduate (UG) student recruitment efforts for September 2020 entry. With an annual recruitment cycle, an average of over 17,000 applications/4200 enrolments and almost 100 courses, we need a partner that can help deliver a multi-channel campaign that supports our continued success from 'feeder areas' (typically 100 - 150 miles) in the UK. The agency also needs to support the evolution of targeting strategies for new courses and new markets for a particular course on an agile and ad-hoc basis as defined throughout the campaign to maximise recruitment results.