# 629 - Brand Strategy Agency

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [Aston University](/buyers/aston-university/contract-awards)
- Tender value: £140,000
- Published: 16 February 2022
- Planned start: 21 March 2022
- Planned end: 31 July 2022
- Stage: open_tender
- Procurement category: services
- Notice ID: 3648b82e-4adf-485a-8990-5f2909899ea1-510595
- OCID: ocds-b5fd17-19ffc9d2-e338-4034-a187-830354a9c07b

## Description

Over the past 12-18 months, Aston University has developed a brand strategy to connect the University's strategy and mission with its wider marketing and communications strategies\. The brand strategy and proposition has been developed in partnership with brand strategists and endorsed by the University Executive\. The objective of this work is to leverage the brand strategy to move our understated proposition into a more powerful articulation of what we wish Aston University to be renowned for and associated with\.

## Related contract awards

- [Data and Analytics](/contracts/ocds-b5fd17-0b6f9b28-bd83-4aa6-ac53-57caf2fd7bf8): ASTON UNIVERSITY
- [Adobe ETLA](/contracts/ocds-b5fd17-ca43f035-22f9-4eb6-af4d-4ee8ca728d4b): ASTON UNIVERSITY
- [TextTool & ReadWrite](/contracts/ocds-b5fd17-db5509df-6391-4548-9087-a0ef18969b72): ASTON UNIVERSITY

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3648b82e-4adf-485a-8990-5f2909899ea1-510595)