BT Smart Messaging 25/26

The Smart Messaging platform, complete with its suite of applications and APIs, is designed to help organisations fulfil their messaging requirements across multiple channels, such as SMS, voice, email and Rich Communications Services, "RCS". It is a web-based tool that simultaneously supports the composition and management of outbound and inbound campaigns. Organisations will be able to build contact databases, personalise messages, schedule campaigns and manage opt-in and opt-out lists to ensure regulatory compliance. The platform also provides a comprehensive set of APIs to enable development, migration and automation of existing and new services, enabled across multiple channels.