# Prospective Student Engagement and Conversion Service for Keele University

> A sourced UK public sector contract award published by Keele University.

## Key facts

- Buyer: [Keele University](/buyers/keele-university/contract-awards)
- Tender value: £1,900,000
- Published: 20 February 2025
- Contract start: 1 July 2025
- Contract end: 30 September 2027
- Stage: open_tender
- Procurement category: services
- Notice ID: f3d634af-596f-4764-a560-f6359501b226-828931
- OCID: ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55

## Description

Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender \(ITT\)\. The services required are fully described in the Tender Specification\. All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification\. All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT\. Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots\. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029\. The decision of whether to take up the extension options will be down to the absolute discretion of the University\. The estimated total value of the contract over its duration \(including the extension options if these are taken up\) is £1\.9 million excluding VAT\. Award Criteria: Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Price - Weighting: 300 marks Additional information: The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost\.co\.uk/universityofkeele/aspx/Home Tenders or requests to participate must be submitted electronically via: https://in-tendhost\.co\.uk/universityofkeele/aspx/Home Is a Recurrent Procurement Type? : Yes

## Related contract awards

- [Prospective Student Engagement and Conversion Service for Keele University - AWARD](/contracts/ocds-b5fd17-5bc9d020-e8c3-4ce7-9475-46478d21a718) — Keele University
- [Digital Advertising Services - AWARD](/contracts/ocds-b5fd17-732994de-8bff-4698-9ad3-272e0b75d7df) — Keele University
- [Chemical Disinfection and Inspection of Water Systems at Keele University - AWARD](/contracts/ocds-b5fd17-bd4a9244-c800-4d26-925d-f5853ad18b4e) — Keele University
- [Chemical Disinfection and Inspection of Water Systems at Keele University](/contracts/ocds-b5fd17-18524b34-f8a1-435a-8932-3e4f8c1cf5a4) — Keele University
- [Expression of Interest: Refurbishment and upgrade of Community Hub roof, refurbishment of 2No\. toilet blocks and construction of new toilet facilities](/contracts/ocds-b5fd17-70463f6d-3eac-44fe-98e8-44f708164081) — Padstow Town Council
- [Apprenticeships Training Dynamic Marketplace](/contracts/ocds-b5fd17-59d47106-465e-4306-bc16-9ca86277e1ca) — GOVERNMENT COMMERCIAL AGENCY
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-d1f8674f-6dd8-4a46-998e-a453bcd98938) — East Sussex County Council
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-7deb34b9-f0a4-46d0-b6b9-e4d79e05ffca) — East Sussex County Council
- [Translation & Interpreting Service](/contracts/ocds-b5fd17-54075a52-9d7d-4c1f-b548-9dc63dcc95cb) — London Borough of Waltham Forest
- [QBE082 09:00 2026-08-21 Haverhill to Sir Peter Hall School, Bury St Edmunds - 4-seater vehicle required - AWARD](/contracts/ocds-b5fd17-3fe11212-9db7-4019-8387-e0a616618a82) — Suffolk County Council Passenger Transport
- [QOC931 09:00 2026-08-21 Onehouse & Newmarket to InToto Education, Fordham, Ely, Cambs - 4-seater vehicle & Passenger Assistant required - AWARD](/contracts/ocds-b5fd17-88df1231-5adf-4f73-b42b-71e8931d53ab) — Suffolk County Council Passenger Transport
- [SEN20061-SEN-W/C TAXI-DOROTHY GOODMAN UPPER BARWELL LANE](/contracts/ocds-b5fd17-759dbe2b-b549-4a79-9512-eb9eafef5895) — Leicestershire County Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f3d634af-596f-4764-a560-f6359501b226-828931)