# Understanding User Experience in Digital Identity Cases

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department For Culture Media & Sport](/buyers/department-for-culture-media-and-sport/contract-awards)
- Contract winner: Britain Thinks
- Award value: £67,200
- Tender value: £67,200
- Award date: 29 January 2021
- Published: 14 July 2021
- Contract start: 5 February 2021
- Contract end: 31 March 2021
- Stage: awarded
- Procurement category: services
- Notice ID: 0f9f25b9-750e-4a7e-bbd8-e29e2319a2f0-451556
- OCID: ocds-b5fd17-1ed412b7-7ce4-4e24-9d03-e89522e363a1

## Description

The UK Government aims to create a world-leading digital economy in the UK that works for everyone\. Digital identity is a tool to meet this aim\. A digital identity is a set of attributes that are stored digitally and enable a user to identify and authenticate the individual person connected to those attributes\. DCMS requires a supplier to conduct a research project that will enable a deeper understanding of the user journey and its impact on individuals\.

## Related contract awards

- [Ceremonial Event](/contracts/ocds-b5fd17-0bc876e0-3526-4dbe-bcf3-9dd0cd25fe30): Department for Culture, Media and Sport
- [Life Chances Fund Data Platform Maintenance Service](/contracts/ocds-b5fd17-d49bf496-2eb0-4176-bfdd-987c21d26db9): Department for Culture, Media and Sport
- [PSM Reform Research](/contracts/ocds-b5fd17-eb183585-8cf0-47c8-881d-33c1efe7625d): Department for Culture, Media and Sport
- [Provision of Research Investigating Public Perceptions of Government Data Usage](/contracts/ocds-b5fd17-f20391ba-4813-45dd-a1ae-8cd507bbef8f): Office for National Statistics
- [Passenger Focus Research](/contracts/ocds-b5fd17-9a10f805-427d-4e99-be21-8199b9310d27): THE DEPARTMENT FOR TRANSPORT
- [HMPO Market Research - Customer Journey](/contracts/ocds-b5fd17-75784cb4-ad9e-4c20-80b9-573bc798ff3f): ATAMIS LTD

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/0f9f25b9-750e-4a7e-bbd8-e29e2319a2f0-451556)