Granicus GovDelivery

Description

Granicus is an existing requirement for the purchase of a Digital Communications Delivery platform. This solution is needed by the Communications team and is essential for their ability to delivery communications to wider audiences. The current environment is due to expire on 29/03/2025 following a one-year contract through RM6098 Tepas 2 framework. Granicus GovDelivery allows the Communications team to produce targeted, accessible and effective communications to a wide audience without the design, functionality and evaluation limitations that are present using other tools (e.g. Word and other less effective packages). It has been used to produce professional-looking subject-matter newsletters, for example on hate crime, to be distributed amongst internal and external stakeholders; for producing the weekly internal bulletin, The Brief; and for Area newsletters that are sent directly to members of the public after registering for the service. Aside from producing more effective and engaging content, Granicus provides us with a wealth of analytical data that was simply not available previously. This helps us to understand how our content is consumed, what is effective (or not) and how future activity can be tailored to maximise reach and impact and ensure delivery against organisational priorities.

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