# Market Research - Trails evaluation research

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Board of Trustees of the Royal Botanic Gardens Kew](/buyers/board-of-trustees-of-the-royal-botanic-gardens-kew/contract-awards)
- Contract winner: SPHERE INSIGHTS LTD\.
- Award value: £13,000
- Tender value: £13,000
- Award date: 14 July 2024
- Published: 26 September 2024
- Contract start: 15 July 2024
- Contract end: 15 October 2024
- Stage: awarded
- Procurement category: services
- Notice ID: cb853c90-cf84-49b9-9f4d-9bf9bb40a7b5-788917
- OCID: ocds-b5fd17-1f58b335-7d9b-4794-bba9-32e45443eddb

## Description

Delivery of qualitative and quantitative research to understand how visitors respond to new trails and itineraries developed at Kew Gardens\. This research gives the opportunity for Kew to leverage insights to test and improve the trails and itineraries, ensuring they are of varied lengths and interests, promoted before the entrances and periodically updated\. Framework information : Call off from the framework RBGKEW882 - Market Research Framework 2021 - 2024

## Related contract awards

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/cb853c90-cf84-49b9-9f4d-9bf9bb40a7b5-788917)