# \(NU1589-13\) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide\.co\.uk

> A sourced UK public sector contract award published by Newcastle University.

## Key facts

- Buyer: [Newcastle University](/buyers/newcastle-university/contract-awards)
- Supplier: [IDP Connect Ltd](/suppliers/idp-connect/public-sector-contract-awards)
- Award value: £47,500
- Tender value: £55,000
- Award date: 17 March 2021
- Published: 23 March 2021
- Contract start: 22 March 2021
- Contract end: 21 March 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 3af03ad9-a07b-4970-826e-d0b53bcd26b4-422445
- OCID: ocds-b5fd17-1f852980-edb9-49b4-8cd5-a0b6a7a16b26

## Description

We are seeking to appoint a supplier to provide paid for profile listings on third party websites owned by IDP relating to Undergraduate recruitment\. The paid profiles are to increase our exposure on both WhatUni\.com and CompleteUniversityGuide\.co\.uk\. They should provide the ability to enhance our profile with rich media content, trackable calls to action and improve visibility in search results across those sites\. The supplier specifically is required to provide the following services and experience: 1\) A premium paid for profile on the website whatuni\.com 2\) A premium paid for profile on the website completeuniversityguide\.co\.uk 3\) Provide campaign attribution and KPI measurements for activity relating to the paid for profiles on each site 4\) Provide regular insight into industry best practice, trends and future placement opportunities, for example: a\) Provide insight in to profile performance against competitors b\) Provide case study examples of other providers maximising their profiles on listing sites c\) Suggest additional placement opportunities across the IDP portfolio to improve campaigns and increase ROI d\) Give advance notice of new features and products available across the IDP portfolio of websites and associated third party placements 5\) Provide a single Account Manager for the paid for profiles 6\) Provide access to IDP demand tracker tool, based on IDP profiles, to compare subject market demand vs\. Newcastle University and competitors by location\.

## Related contract awards

- [NU2102 - Supply of Card Acquiring Services and Associated Goods](/contracts/ocds-b5fd17-d8e24d6e-7a1a-4c9a-aa32-65e2fe538074) — Newcastle University
- [NU/2116 - Driving Electrical Revolution \(DER\) Capital Procurement](/contracts/ocds-b5fd17-0d3d8987-c466-4f97-9438-bba713ee2c79) — Newcastle University
- [NU2102 - Supply of Card Acquiring Services and Associated Goods](/contracts/ocds-b5fd17-9e797fd9-3b9b-413d-bcfc-a0f0b4f73aae) — Newcastle University
- [NU2108 - Samples Management System](/contracts/ocds-b5fd17-a52c3dca-db37-4667-b16f-54522b167383) — Newcastle University
- [con\_17615 UK Register of Learning Providers \(UKRLP\) Managed Service - Education Data Portal](/contracts/ocds-b5fd17-9df0093a-d801-49cc-b267-6faecd5ec7ba) — Department for Education
- [\(NU/1589-51\) Purchasing of placements on 3rd party websites](/contracts/ocds-b5fd17-d7ae9245-cfc6-4789-a175-5d12923352be) — Newcastle University
- [\(NU/1589-31\) Purchasing of an International Demand Tracker tool](/contracts/ocds-b5fd17-2c1ce5e6-1651-4f20-ad2f-92dd92b053a6) — Newcastle University
- [1RAY - Service-Advertising](/contracts/ocds-b5fd17-ae41583f-72e5-4204-974f-bb16a574eab6) — NEWCASTLE UNIVERSITY
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-88a2edd4-8980-4b30-90b2-cd06e6f272dd) — East Sussex County Council
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-72db28b1-c882-4e40-8470-acd916a51a98) — East Sussex County Council
- [Technology Delivery Partner 2026](/contracts/ocds-b5fd17-2a03f0e3-ff79-468b-bffc-b6123bf61fb0) — GOVERNMENT PROPERTY AGENCY
- [QBE092 09:00 2026-08-24 Brandon & Lakenheath to West Suffolk College, Bury St Edmunds - 6-seater and a Passenger Assistant required - AWARD](/contracts/ocds-b5fd17-c26c4d20-3bb7-4548-9459-91f832bd3c38) — Suffolk County Council Passenger Transport

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3af03ad9-a07b-4970-826e-d0b53bcd26b4-422445)