# AI Adoption and Market Segmentation Research

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department For Culture Media & Sport](/buyers/department-for-culture-media-and-sport/contract-awards)
- Contract winner: CAPITAL ECONOMICS LIMITED
- Award value: £75,000
- Tender value: £75,000
- Award date: 12 July 2021
- Published: 30 July 2021
- Contract start: 19 July 2021
- Contract end: 15 October 2021
- Stage: awarded
- Procurement category: services
- Notice ID: 2690e645-a70a-45b7-9a0d-5770d397338b-456367
- OCID: ocds-b5fd17-1ffc009e-ab5b-40da-b62b-67fe9ce066d8

## Description

DCMS is commissioning research to provide accurate and realistic estimates of the market demand for AI technology and expected business adoption of AI in the short, medium and long-term\. Scenario testing and sensitivity analysis will form a part of this analysis in order to provide robustness to the estimates\. DCMS is following a negotiated route as no tenders were returned when this opportunity was openly advertised\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2690e645-a70a-45b7-9a0d-5770d397338b-456367)