# YouGov - Policy, user testing, communications for the NHS Test and Trace App

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department of Health and Social Care](/buyers/department-of-health-and-social-care/contract-awards)
- Contract winner: [Yougov Plc](/contract-winners/yougov/public-sector-contract-awards)
- Award value: £39,350
- Tender value: £39,350
- Award date: 23 September 2020
- Published: 6 November 2020
- Contract start: 17 July 2020
- Contract end: 17 October 2020
- Stage: awarded
- Procurement category: services
- Notice ID: ce51cdf4-9731-4ca7-9d03-52d54dccd25e-391726
- OCID: ocds-b5fd17-22ca3087-0fc3-4232-9ec5-6cd6fe8368f0

## Description

The services are to support the successful launch of the COVID-19 App\. Services are to survey a representative sample of the UK to explore attitudes with regards to the App in depth, to assist an understanding of download drivers\. There is also a segmentation of the population based on their willingness to download the App, providing information that should assist effectively prioritising messaging and advertising spend\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ce51cdf4-9731-4ca7-9d03-52d54dccd25e-391726)