GB-Birmingham: 100648 B2022 Media Planning

Media Planning to include: •Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives; •Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential; •Developing the brief for the OC's media buying partner to the standard Government Communication Service format; •Proposing on-going research requirements to support and evaluate the marketing programme; •Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team.

Additional information: The contract was awarded following a further competition using the CCS Communication Services Framework RM3796.