# GB-Birmingham: 100648 B2022 Media Planning

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: Birmingham Organising Committee for the 2022 Commonwealth Grames Ltd
- Contract winner: MediaCom UK Ltd
- Award value: £200,000
- Tender value: £200,000
- Award date: 21 January 2020
- Published: 24 March 2020
- Contract start: 22 January 2020
- Contract end: 2 September 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 9d665df3-b24d-4e71-a086-4611efab0b13-351367
- OCID: ocds-b5fd17-23edfd39-e7a8-4bc5-954f-5f0586aabd99

## Description

Media Planning to include: •Reviewing available evidence and research \(client & industry data\) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives; •Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential; •Developing the brief for the OC's media buying partner to the standard Government Communication Service format; •Proposing on-going research requirements to support and evaluate the marketing programme; •Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team\. Additional information: The contract was awarded following a further competition using the CCS Communication Services Framework RM3796\.

## Related contract awards

- [Media Planning & Partnerships](/contracts/ocds-b5fd17-f1e0e5c4-5d3b-4780-b4f4-63758de591c0): National Citizen Service

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/9d665df3-b24d-4e71-a086-4611efab0b13-351367)