We are seeking an agency or consultant/s to create an aspirational and ambitious 'Sussex Story' and identity to enable us to promote Sussex as a visitor destination to national and international markets. The 'Sussex Story' narrative and identity will form a strong Sussex proposition that will be long-lasting and ultimately globally recognised. It will include a headline story, tagline, and narratives for different market segments. The scope of work will include stakeholder engagement, international benchmarking, analysis of competitor sets, vision positioning, future trends analysis and marketing channel recommendations. An executive summary

We are seeking an agency or consultant/s to create an aspirational and ambitious 'Sussex Story' and identity to enable us to promote Sussex as a visitor destination to national and international markets.

The 'Sussex Story' narrative and identity will form a strong Sussex proposition that will be long-lasting and ultimately globally recognised. It will include a headline story, tagline, and narratives for different market segments.

The scope of work will include stakeholder engagement, international benchmarking, analysis of competitor sets, vision positioning, future trends analysis and marketing channel recommendations. An executive summary and a visually accessible version of the final work will be created, providing us with a Sussex Story that will also appeal to funders and stakeholders, enabling us to sustainably grow the Sussex visitor economy.