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Awarded

Prominence of video streaming apps on a connected TV's UI

£35,000

OFCOMLooper Insights
services

Contract Details

Tender Value
£35,000
Stage
Awarded
Published
Awarded

Timeline

Awarded
Start
End
Disclosed

Description

The two central questions Ofcom wishes to explore through this bespoke research (and the accompanying report) are: - What effects (if any) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services? - How can such effects be measured and assessed?

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