# OHID - Profiles Planning Tool

> A sourced UK public sector contract award published by Department of Health and Social Care.

## Key facts

- Buyer: [Department of Health and Social Care](/buyers/department-of-health-and-social-care/contract-awards)
- Supplier: [YouGov Plc](/suppliers/yougov/public-sector-contract-awards)
- Award value: £24,680
- Tender value: £24,680
- Award date: 14 January 2025
- Published: 15 January 2025
- Contract start: 1 January 2025
- Contract end: 30 June 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 2eddee19-c5f2-4219-84f4-5731ae59c774-817301
- OCID: ocds-b5fd17-28019e76-4441-4ec6-a531-0c454d1913b1

## Description

The subscription of a proprietary planning tool called Profiles to support departmental marketing activity and ensure more effective and targeted health campaigns\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2eddee19-c5f2-4219-84f4-5731ae59c774-817301)