# UK\_2024\_Conversion Rate Optimisation Agency

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Council](/buyers/british-council/contract-awards)
- Published: 26 March 2024
- Planned start: 1 July 2024
- Planned end: 30 May 2028
- Stage: open_tender
- Procurement category: services
- Notice ID: 5a9ad239-32d0-456a-af2a-a9e499ad3ed9-735576
- OCID: ocds-b5fd17-28597add-7e38-4850-b4dd-2a84c1816697

## Description

This Invitation to Tender \(ITT\) seeks to obtain an agency partner to manage Conversion Rate Optimisation \(CRO\) activity for the English and Exams digital ecosystem\. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services \(content, design and Call To Action \(CTA\), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates\. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost\.co\.uk/britishcouncil \. You may then have to register your company before you can express an interest for this project and get access the documents\. Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost\.co\.uk/britishcouncil \. You may then have to register your company before you can express an interest for this project and get access the documents\. Is a Recurrent Procurement Type? : Yes

## Related contract awards

- [UK\_409 - Welsh Translation Services - AWARD](/contracts/ocds-b5fd17-085daa9c-6062-4b08-bc1b-06f67b55f0f0): British Council
- [EU\_289 - ESP - Mobile lines - AWARD](/contracts/ocds-b5fd17-a898d968-a24c-4432-b463-7efc7b2cde94): British Council
- [UK\_387\_Public relations for international school exams - AWARD](/contracts/ocds-b5fd17-649ce527-e458-444f-8d6b-fc7a5298869a): British Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5a9ad239-32d0-456a-af2a-a9e499ad3ed9-735576)