# East Midlands Regional Visitor Marketing Campaign

> A sourced UK public sector contract award published by Nottinghamshire County Council.

## Key facts

- Buyer: [Nottinghamshire County Council](/buyers/nottinghamshire-county-council/contract-awards)
- Supplier: [Reed Talent Solutions Limited \(trading as Consultancy\+\)](/suppliers/consultancy/public-sector-contract-awards)
- Award value: £220,000
- Tender value: £220,000
- Award date: 15 October 2025
- Published: 26 January 2026
- Contract start: 20 October 2025
- Contract end: 27 February 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 5f8a72ad-4a5a-4141-bfbe-dfe0edbbdfb3-880627
- OCID: ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727

## Description

The East Midlands Combined County Authority \(EMCCA\) is seeking to appoint a specialist visitor economy marketing agency to elevate the East Midlands' profile, promoting tourism through collaborative regional campaigns involving Visit Peak District Derbyshire and Derby \(VPDD\) and Visit Nottinghamshire \(MNN\) • Campaign Objectives: The campaigns aim to drive overnight stays and forward bookings for 2026, increase domestic tourism, promote inclusivity, and highlight accessible, authentic experiences in Derbyshire, Derby City, Nottingham, and Nottinghamshire\. • Nottinghamshire Campaign Focus: This campaign targets sports spectators and cultural consumers within a 1-2 hour drive radius, encouraging repeat visits and extended stays beyond events, emphasizing the region's diverse sports, culture, food, heritage, and nature offerings\. • Derbyshire Campaign Focus: A London-based campaign aims to inspire Londoners and nearby audiences to choose the Peak District, Derbyshire, and Derby for short breaks, highlighting rejuvenating nature-led escapes and cultural experiences less than two hours from the capital\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5f8a72ad-4a5a-4141-bfbe-dfe0edbbdfb3-880627)