# AB Testing and Optimisation Services

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [The British Broadcasting Corporation \(BBC\)](/buyers/the-british-broadcasting-corporation-bbc/contract-awards)
- Contract winner: Optimizely Inc\.
- Award value: £1,500,000
- Tender value: £1,500,000
- Award date: 31 March 2017
- Published: 21 April 2017
- Contract start: 1 April 2017
- Contract end: 31 March 2019
- Stage: awarded
- Procurement category: services
- Notice ID: c5744813-5d83-4f05-972b-374b63dd5240-143119
- OCID: ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8

## Description

The BBC has an established and centralised optimisation team responsible for strategy, insight and the enablement of product teams across the business via a hub and spoke model\. A significant appetite for multivariate and AB testing has been nurtured over the past year and teams across the BBC are at varying stages of maturity - some are yet to begin a testing programme and some have made significant progress\. The BBC's future strategy is to empower product teams to become self-serving via a champions' network\. The BBC seeks to contract for the provision of a testing and optimisation capability as it seeks to mature and embed its approach to data-driven product development across web, applications and emerging technologies\.

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- [Experimentation Tool](/contracts/ocds-b5fd17-a9b0c449-0940-427e-9496-e9d802016537): H M Revenue & Customs

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/c5744813-5d83-4f05-972b-374b63dd5240-143119)