# Media Planning and Buying - AWARD

> A sourced UK public sector contract award published by The University of Nottingham.

## Key facts

- Buyer: [The University of Nottingham](/buyers/the-university-of-nottingham/contract-awards)
- Supplier: [SMRS Ltd](/suppliers/smrs/public-sector-contract-awards)
- Award value: £250,000
- Tender value: £250,000
- Award date: 12 November 2019
- Published: 4 June 2020
- Contract start: 1 August 2019
- Contract end: 31 July 2020
- Stage: awarded
- Procurement category: services
- Notice ID: 7aa9d11e-d170-4625-989f-2f72f501c927-362114
- OCID: ocds-b5fd17-2ba0757e-c895-4362-8b4c-80bf8d32e649

## Description

The University of Nottingham requires the services of a strategic media planning agency to build global reputation and to support the University in meeting its annual student recruitment targets\. As part of the marketing strategy, there are a number of annual digital, marketing and communications campaigns delivered globally\. In 2018/19, key campaigns included a Global Reputation Campaign and a Global Student Recruitment Campaign\. The selected agency will be required to undertake strategic media planning and buying and provide real-time reporting to inform and drive future refinement of campaigns\. The media planning agency will be required to work collaboratively with the University's internal teams to include marketing, digital and content, media relations as well as external creative agencies, predominantly with the lead agency for all brand development work\. The creative agency is responsible for the development of required marketing and communication assets for executing the creative campaigns but the media agency will need to ensure optimum execution of the creative with accurate media specifications and code to measure ad effectiveness\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/7aa9d11e-d170-4625-989f-2f72f501c927-362114)